JA Marketing Principles 1

JA Marketing Principles curriculum cover

High School
Implementation:
Classroom Based

Pillars of Student Success
Entrepreneurship High Entrepreneurship
Work Readiness High Work Readiness
Financial Literacy Moderate Financial Literacy
JA Marketing Principles 1, part of the JA High School Experience courses, is a one-semester teacher-led course that introduces high school students to marketing and some basic marketing techniques. Volunteers engage with students through a variety of activities that includes subject matter guest speaking and coaching or advising for case study and project course work.




Students will:

Learn the necessary concepts applicable to state and national educational standards.

Apply these standards-based concepts to the real world.

Synthesize elective concepts through cumulative, tangible deliverables (projects).

Analyze a business situation or principle through the use of a case study.

Demonstrate the skills necessary for future career pathway success.

Program Concepts

Brand loyalty, Business ethics, Buying decision process, Changing prices, Class action, Competition, Competitive analysis, Consumer information searches, Culture, Cultural differences, Data mining, Ethics, E-commerce, Flowcharts, Global marketing, Global marketing strategies, Level of involvement, Level of risk, Life of a product, Manufacturing capacity, Market segments, Marketing accuracy, Marketing adaptation, Marketing and distribution channels, Marketing around the world, Marketing careers, Marketing messages, Marketing mix, Marketing position, Meaningless messages, Misleading messages, Media choices, Motivation, MSRP, Online information, Personas, Personally identifiable information, Planned obsolescence, Positioning, Price, Price range, Price war, Primary research, Primary sales, Privacy policies, Product adaptation, Product categories, Product development, Product placement, Promotion, Promotional activities, Purchase decisions, Purchase related research, Questionable claims, Reevaluate data, Seal of approval, Secondary research, Segmentation, Seven marketing functions, Slogan, Sociocultural factors, Sponsored content, Stakeholder, Stakeholder engagement, Technology and global marketing, The 4 Ps, Tools in international markets, Types of market segmentation, Value proposition, What is marketing

Skills Students Learn

  • Analyze information
  • Analyze real world situations
  • Apply information to real world situations
  • Compare and contrast
  • Create and give a presentation
  • Define a problem
  • Evaluate information
  • Make decisions
  • Participate in a discussion
  • Propose a solution
  • Research information
  • Role play a real world situation
  • Self evaluate
  • Think creatively
  • Think critically
  • Use data to inform decisions
  • Work with peers
JA High School Experience Overview

Alignment with State and National Standards

Scope and Sequence

Junior Achievement learning experiences cover financial literacy, career and work readiness, and entrepreneurship. Our extensive scope and sequence helps explain how our programs cover these subjects at various grade levels.

Request a Presenter to Teach Curriculum

A Junior Achievement Volunteer teaches students
Junior Achievement lessons are delivered by volunteers from the community. These presenters are prepared by JA to facilitate engaging learning activities that focus on financial literacy, work and career readiness, and entrepreneurship. This results in an enriched learning experience that helps students make the connection between what they learn in school and the world outside the classroom.

Steps to Request a Presenter

1) Request Info

Once you’ve decided to have a JA volunteer in your classroom, fill out the form on this website. You will receive information on next steps.

2) Pick Schedule

You will be able to coordinate a schedule that works for your class either online or in conjunction with a JA representative.

3) Meet Presenter

Once a volunteer is identified for your class, JA will connect you with the presenter to discuss roles, expectations, and logistics.

4) Empower Students with Standards-Based Education

After all details are in place, the JA volunteer will deliver lessons to your students either virtually or in-person.

Request Information about this Learning Experience



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